This occurs when the User Account Control window appears and you either select Cancel or No or take no action for an extended period of time.  

The reason this happens is because the FreeRide Games Player requires Administrative Privileges in order to install correctly.  This is absolutely nothing to worry about, in fact all programs require Administrative Privileges to install .  

In order to install the player, just head back to the "UAC Canceled' message and click the "Retry" button.

Next, simply to choose "OK" or "Continue" whenever you see the User Account Control windows during the installation of the FreeRide Games Player.